This catalogue was produced for the 2013 Agideas event, The Difference Design Makes exhibition, held in Melbourne. The goal of the visual identity was to ask the viewer to challenge their current perspective on design and understand the responsibility of designers in a broader social context. Within this project I designed the cover, progression of symbols that changed on each page and collaborated with another student on the inside layout. The visual identity used a combination of photography, digital illustration and collage and was extended across all promotions including posters, invitations, postcards and promotional web banners.

The Difference Design Makes Exhibition

9C3A73589C3A73539C3A7313-catalogue-both-ways